James Burchill

Blogging + Tweeting = Bleeting?

If “web log” became blog, and now we Tweet on Twitter… is it called a Bleet when your blog content is posted to Twitter too?
 
Methinks I like that term… Bleeting.
 
Sounds plaintive ;-)
 
BAAH!
 
Hmmm, herd imagery. That’s poetic.

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ActionCOACH Social Media Marketing Seminar

Earlier today I was speaking with ActionCOACH and I’ve been booked to deliver a private (clients-only) 90 minute seminar on May 28th. The subject: Social Media Marketing - what it is and what it can do for your business. Exciting stuff, and as I get more information I’ll share it.
 
Remember, I’m offering some free public webinars too, here’s my current events calendar:
 
http://JamesBurchill.com/events

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Managing Your Twitter Account

Managing your Twitter account (when you take it seriously) can be a bit tedious. There are times when you will want to bulk unfollow people, bulk follow people and potentially do some other fancy footwork with your social media footprint. Here are some web sites offering tools to help you handle the drudgery of bulk Twitter updates:
 
* Use www.friendorfollow.com to discover and track people who are not following you.
 
* Use www.huitter.com to unfollow all those who are not following you.
 
* You can also manage your Twitter account with http://dossy.org/twitter/karma/ and handle both follows and unfollows in a controlled fashion.
 
Note: These helper tools will require you grant them access to your account via your username and password. If you’re unsure about this don’t do it. Personally I just change my password beforehand, let the system do its thing, and then change my password immediately afterwards to protect myself.
 
Have fun!

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In Case You Thought Article Marketing Doesn't Work...

Yes content and article marketing takes time and money, but it’s a one-time investment that continues to pay dividends forever - see for yourself. Here are the stats from just 3 articles in my EzineArticles account:
 
> Selling Nitrogen In Tires - Is It All A Lot Of Hot Air
> http://EzineArticles.com/?id=38142
>
> Total Lifetime Views For This Article: 45,501 
>
> Top Keywords Used To Find This Article During April 2009:
> ‘why use nitrogen in tires’
> ‘nitrogen in tires’
> ‘nitrogen in auto tires’
> ‘nitrogen in automobile tires’
> ‘nitrogen vs air in tires’
>
>
> How To Make Money Online With Elance
> http://EzineArticles.com/?id=48006
>
> Total Lifetime Views For This Article: 23,545 
>
> Top Keywords Used To Find This Article During April 2009:
> ‘elance’
> ‘what is elance’
> ‘elance.com’
> ‘how does elance work’
> ‘how to make money on elance’
>
>
> Prevention is Better Than Cure… Says Who?
> http://EzineArticles.com/?id=41378
>
> Total Lifetime Views For This Article: 10,490 
>
> Top Keywords Used To Find This Article During April 2009:
> ‘prevention is better than cure’
> ‘prevention is better then cure’
> ‘prevention better than cure’
> ‘cure is better than prevention’
 
Hopefully seeing this data should put to rest any ideas you have that creating strategic content and publishing it online is a waste of time!

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Internet Video Gains Popularity with TV Viewers

When asked why they would or would not adopt online video, all age groups were most concerned with picture quality and download speed. Tech-savvy young adults put more emphasis on the ability to stream straight from the Internet to a large-screen TV, and 47% want to do that in high-definition. This is good news for websites, such as Hulu.com, and very scary news for cable TV providers. Budget-conscious consumers are more likely than ever to cut their cable subscriptions in favor of watching TV via Internet. These days, it’s not just college kids watching their budgets.
 
Key takeaway:
 
What that means for marketers is that a gradual shift of media dollars from TV to the Internet is very likely. Advertiser budgets must follow consumer eyeballs.

Source: Marketing Sherpa

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