James Burchill

Shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. [More...]
April 23

[BFM Member Update] Oops, pressed the WRONG button!

A little while ago my followup system sent out a reminder to my
> BFM course attendees… or so I thought. It would appear my
> “members only email” got sent to non-members as well. Doh!
>
> Now, don’t go thinking that you suddenly gained access to the
> inner sanctum and all the cool BFM training materials - nope,
> that’s not going to happen *grin*
>
> But it did include the link to today’s webinar. And because of the
> way the 11 webinar series was designed way back in January, there
> was no password required on the webinar signup.
>
> That means that if you wanted to, you could attend today’s
> final webinar and learn some seriously fun marketing mojo.
>
> Since the proverbial cat is out of the bag, here’s that link:
>
> ——————————————————————-
> THE FINAL BFM MEMBER WEBINAR IS TODAY AT 11AM
> ——————————————————————-
> https://www1.gotomeeting.com/register/902114724
>
> Now you’re not going to get the video recording, transcript or any
> of the other stuff the “real” members get, that wouldn’t be fair.
> But if you sit in the back of the class and promise not to harass
> me during my final swan-song then you can “audit” the webinar :-)
>
> Simply click on the register link and follow the instructions to
> gain access to the final webinar at 11am today.
>
>
>
> Be well,
> James

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+

[BFM Member Update] The final BONUS (#11) module is now available...

——————————————————————-
> THE FINAL BFM MEMBER WEBINAR IS TODAY AT 11AM
> ——————————————————————-
> https://www1.gotomeeting.com/register/902114724
>
> Good morning
>
> Well what can I say. It’s the end of the course and today’s
> webinar is going to be an interesting experience for you because
> I’m going to show you how I “sold” you on BFM.
>
> I know, that sounds odd but I’m going to pretend you’re not a
> member of the BFM program. I’m going to pretend you are one of
> my colleagues and explain all the “dirty marketing tricks” I
> engineered. All your psychological triggers I pressed - and in
> many cases you didn’t even know it.
>
> Yes, getting you to enroll in BFM was “engineered” and I’m going
> to explain how I did it to you…
>
> Of course, I truly believe this course delivered far more value
> than the money you paid me. So it’s not like I used these skills
> to take advantage of you - but you can…
>
> That’s why I jokingly refer to these skills as ‘dark arts’ and
> truthfully you can really abuse them when you know how. I choose
> not to, but many of my colleagues are not so ‘ethical.’
>
> After this last webinar you will be experiencing one of two
> emotions:
>
> 1) Holy cow! Can people really manipulate me that much into
> buying their stuff? [Hint - Yes we can.]
>
> or
>
> 2) Holy cow! Look how I can use this technology to sell more of
> my stuff… *grin* [Now you’re getting it!]
>
> Finally…
>
> It’s been an honor and a privilege sharing this material with you
> for the past 11 weeks and I truly thank you for letting me do so.
> Your stories, emails and feedback about how this program has made
> a positive impact in your business is also very rewarding.
>
> OK, gird your loins and get ready for a mind bender of a webinar.
>
> “See” you at 11AM today….
>
> Be well,
> James
>
> PS. Here’s the link for today’s LAST webinar:
> https://www1.gotomeeting.com/register/902114724
>
> PPS. And yes, I will be sending out more information about how you
> can get ongoing access to the online videos, transcripts, mp3s etc

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April 17

My 4-0 "Fire Sale" - worth a read...

A Personal Letter of Thanks

Last year, the Washington Speakers bureau (my US speaking agency) was taking bookings for my 90 minute US/Can keynote speaking engagements at the rate of $3,995 + expenses.

Since then I’ve gone on to launch the highly successful Online Coaching program Business Fusion Marketing, spoken at numerous high profile events, and been interviewed and profiled by IBM, PC Magazine and DELL Small Business to name a few.

And yet, instead of increasing my fees I’m doing something different, I’m decimating them (just for a short while) and running a “40th Fire Sale”.

Permit me to explain how my upcoming birthday will get you access to one of North America’s leading authorities on Social Media, Internet Marketing and Online Business Development Strategies for a fractional fee.

It’s My birthday, and I’m paying it forward

On June 9th this year I hit the big 4-0. It’s a milestone event in my life considering the path I’ve walked, and while it’s not always been an easy one, I’d not trade it for the world (OK, maybe I would, I’d need to see the contract… ) I am who I am because of it - and here’s the point: I’m grateful and want to pay-it-forward.

The twists and turns, the curve-balls, the serious *ss-kickings I’ve received (‘scuse the language) have made me the man I am today: a fusion of artist, writer, speaker, teacher, technologist, futurist and entrepreneur.

My friends know I’m a little playful (you may have gathered this from a few of my recent YouTube videos) and yet through it all I seek to add value to my client’s businesses. Which is why I’d like to put this out there for your consideration.

Until June 9th…

I’d like to offer you the opportunity to book me as a speaker/trainer for a fraction of my regular fees. I’ll attend your local place of business or event and deliver a powerful presentation from my selection of Internet, Online Marketing and Social Media related materials.

And these aren’t some stiff overly formal presentations (although they can be if you want), nope, I enjoy interactive Q&A with the audience and am happy to let the presentation morph into a brainstorming session too. You can mix it up a bit as well, if you have an idea, call me - you’ll find I’m easy to work with.

Here are a few ideas how You can leverage this opportunity:

    * Educate and train your staff (I can express complex ideas in everyday speak)
    * Present to your board (As a former Sr.Exec, I speak fluent business and tech)
    * Educate and train your clients (or potential clients… I speak sales)

So how much for such great value? For a fractional fee you’ll get me for up to 3 hours onsite - and I’ll even provide materials (subject to a few caveats of course!) All for only $999.

Just remember, this “40th Fire Sale” won’t last for ever. If you want to take advantage of me [grin] then you’ll need to book before my birthday. After that, I have to act all grown up again.

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April 16

Are you doing this?

Is THIS You? 

»> An Analysis of Business Marketing Activities

The recent analysis of the marketing activities for more than 100 businesses revealed some fascinating results:

For example, over 70% of the sample do “little or no” advertising, and of those who do, most express reservations on the success of their ads.

Almost universally they distrust advertising agencies, believing that agencies simply don’t understand the needs and nature of the business. Many report having being “burned” by agencies, and prefer to do their own ads.

Over 95 % have no written marketing plan.

Almost 100% perceive their competitive advantage to be their “outstanding service”, “better quality”, “understanding the customers’ needs” ‘” and caring.

But almost to a person, they believe they are not communicating this service excellence effectively. They express a strong sense of frustration that if only they could communicate what they offer, their business would grow in leaps and bounds.

Remarkably, less than 25% have a program in place to systematically follow-up customers and extend further services to “nurture” them into long term loyal clients. 

Very few EVER write to their customers after the sale.

Doesn’t this list reveal some amazing opportunities to you?

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April 9

Newspapers Will Soon Be Extinct...

That’s a cheerful thought isn’t it? Well it seems that it may very well be a reality sooner than many news papers imagined.
 
http://www.talkingpointsmemo.com/photofeatures/2009/04/newspapers-are-screwed.php?img=1
 
Here’s my 2-cents on this. I reckon many of these papers could have avoided their untimely demise if they’d only figured out what business they were in. I jumped out of the print publishing world a few years back because of this…
 
MISTAKE #1: Thinking you’re in the “news” business…
 
MISTAKE #2: Thinking you’re in the “paper” business…
 
Actually, no one gives a toot that the delivery mechanism was paper… what they cared about was that they got the information they wanted. News schmooze…
 
Granted paper has it’s place, but the ‘news paper’ was the only game in town for so long they forgot what they were there for:
 
CONNECTING PEOPLE.
 
And then this little technology called the Internet came along and well… you know what happened next.
 
The lines are blurring, the media is mixing and the only way to stay alive is to forget “paper” or “tv” or “radio” and start thinking Internet.
 
If you don’t believe me… ask the Easter Bunny ;-)

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